Ideas
The One-Sentence Test for a New Venture Idea
Use the one-sentence test for a new venture idea to connect a specific audience, need, and offer—and see what to…
The archive
All writing
Explore writing on the stages of a creative venture: shaping an idea, giving it a distinct identity, making its first form, sharing it well and keeping the work in motion.
Identity
Wordmark or Symbol: Choosing a First Visual Signature
Choose a wordmark or symbol by weighing recognition, legibility and the meaning in your project name, so your first…
Identity
Maker Marks Through Time: From Workshop Attribution to Studio Identity
Maker marks began as ways to identify an object’s source. Trace how their role shifted, then decide what your own mark…
Sharing
The Polished-Too-Soon Trap in Early Project Descriptions
Early project descriptions become clearer when plain language comes first, helping you expose shaky assumptions…
Making
A First Creative Fair Table That Feels Clear and Easy to Browse
A first creative fair table can feel considered without looking crowded: choose representative work, make browsing…