topics

Identity

Shape the words and visual cues that help an idea feel distinct.

Wordmark or Symbol: Choosing a First Visual Signature

Choose a wordmark or symbol by weighing recognition, legibility and the meaning in your project name, so your first…

Oct 30, 20266 min read

Maker marks began as ways to identify an object’s source. Trace how their role shifted, then decide what your own mark…

Oct 25, 20266 min read